Over the past few years, Mobile phones are becoming a popular channel for marketing and advertisements. An important part of everyday life facilitates mobile phone advertisements to reach its target audience almost anytime, anywhere.
Another advantage is that any marketing ad can be targeted to individual profiles. Depending on the market and consumer requirements, mobile marketing has also changed shape. If you want to know more about mobile advertising, then you can also check out here.
Here we will see what kind of mobile advertising available:
Text Messaging: This is the simplest and most popular form of mobile marketing. Mobile advertising reaches the audience in the form of simple text messages using SMS (Short Message Service) or CBS (Cell Broadcast Service).
Image Source: Google
Multimedia Messaging Services: SMS limitation is that it only supports text. MMS ads can also contain images/audio/video and the contents can be arranged in time slideshow. Almost all mobile phones come with MMS capability to send/receive MMS.
Apple iPhone is an exception for MMS because it does not support MMS functionality. These messages can be targeted to the audience or a group of people who share their interests. Once again the advertising message comes with size restrictions.
Multimedia content on-demand: The demand for multimedia content such as ringing images/video/game/ring to increase with the availability of robust multimedia capabilities enabled phone. And allowing vendors to use this opportunity to penetrate the market and is connected to his audience.