The Direct mail type of marketing can be effective but also expensive, especially if you do not know how to make it work. That said, it is highly recommended that you know the ins and outs of direct mail marketing before you start.
Normally, it takes about 3-5 pieces of direct mail to be sent before you can get a response from the client. Sometimes even need more mailing. To be able to get a higher response rate you must have a good list of clients who have a track record of buying a product in your industry or who you know has and interest on existing products. You can go to this site for getting more knowledge about direct mail marketing services.
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In direct mail advertising are encouraged to use postcards instead of letters. With the postcard you can send them more easily, you will have the pleasure to write less, you will also save money on printing. Postcard postage costs are also cheaper than the letters so you can send them more often.
You must create a tracking system for you to measure your response rate and to know every single inquiry on the mailer. With this system you will be able to determine whether the questions that come from the first cut of the advertising mail, the second piece, so on and so forth.
Make sure that your direct mail advertising is a sensitive date. This means that you should make your prospect to respond as soon as possible. Using a promo by a certain date or a discount coupon with an expiration date are a few ways you can make them respond immediately.